Well now. It's been quite a while since I put pen to paper (metaphorically speaking) in earnest but as I have revamped the site I thought it might be nice to explain what this is all about.
In the first instance it's about bringing some parts of my life together in one place.
You might have arrived here looking for me: Joe, the person, or for 8TY20, the company. Don't be surprised. They're converging.
Specifically what that means is bringing the commercial enterprise I run together with my own "presence" since, in reality, the two are one and the same.
In one sense I'm making me, my name, my personality, etc. be a visible "brand" for my commercial company (because, that's the true reality) and in another sense I'm opening up the commercial side to transparency about the fact that it's me... warts and all
Which is why, for example, I have not edited out any of the history of this blog to "sanitise" if for commercial purposes.
If you want to engage me commercially to take photographs, film, build a computer system, consult on transformation or any other reason; you're getting me. The person you see here. The person you see on any of the social media channels I engage with.
No matter why you're here: Commercial purposes, friendship, just looking around, fancy a chat, whatever... I want to be 100% authentic, honest and open with you so you know exactly who you're dealing with.
Therefore as I say. Warts and all. This is me.